It is estimated that more than 6 million children / teens are diagnosed with ADHD, and at least 75% of children worldwide have undiagnosed ADHD and are considered to be ADHDish. ADHD is a neurodevelopmental disorder characterized by a persistent pattern of inattention and/or hyperactivity-impulsivity that interferes with daily functioning, the ability to make decisions, aggressive behavior, attitude, and relationships. To receive a diagnosis of ADHD, an individual must consistently display several symptoms across all settings (e.g. at school, work, at home, and with friends or family) and have had symptoms present since childhood. In contrast, having a few symptoms of ADHD (ADHDish), such as forgetfulness or difficulty maintaining attention to tasks, does not necessarily indicate the presence of ADHD, but it can still present difficulties in daily life, work, finances, school, and/or relationships.

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When a child / teens is diagnosed with ADHD, they are provided with a combination of education, resources, supports, therapies, and coaching to help them learn to manage and control their brain. In addition, behavioral interventions, lifestyle changes, and sometimes even medications are recommended. But for the millions of kids who are ADHDish these options are often not considered, or their parents are unaware of these options. Instead, these kids and their families are left to their own devices, and as a result they struggle with school, work, managing time and finances, school, relationships, and achieving goals which ultimately lowers their confidence and self-esteem. This, of course, often leads to other mental health issues such as depression, anxiety, and/or alcohol and substance abuse.